This is one of the most known topics. We have newspapers and magazines which mainly come in the print media. Newspapers have been there since centuries. All kinds of news from around the world can be seen on the newspaper. In school, the teachers use to say we should read newspapers so that our vocabulary and grammar could improve. I guess that is one way we got hooked to the newspapers. I think using the word hooked would be inappropriate as at one time in the world the print media was threatened by the amazing entry of the electronic media.
The electronic media came with the advent of Radio which was popular during the first half of the 20th century and then by Television. Currently for more than a decade the cable television has captured everyones view. We get to see more than 50 channels on TV with channels ranging from news, sports, music, family, cartoons and etc. With everything at our fingertip with remote controlled TVs and their prices coming down in the market, we choose this over print media or that is how it is supposed to be.
The funny thing is that with so much Television and Satellite relayed channels, the print media was supposed to be wiped out but still everyday in the morning, people have the habit to read newspapers. There is no loss for the print media currently as one can see people reading newspapers in traffic jams or in buses and trains. So this is one thing that stands out. Yes, I do agree that they must have been affected by the reduction in readers. But still surviving against the electronic media is amazing.
Not only this, in electronic media itself, radio was nearly wiped out from the market but still suddenly there has been a revival in that sector also with major success by the radio channels like Radio Mirchi and Radio city channels on the Radio in many metros. People listen to songs will on there way to work, in cafeterias, malls, buses etc. So due to the resurrection of some of the media types, there is a major scope in the market and predictability of the market share is really unexpected.
Anyways still people know that be it either Print or Electronic media, they will receive their share of the latest news.
The electronic media came with the advent of Radio which was popular during the first half of the 20th century and then by Television. Currently for more than a decade the cable television has captured everyones view. We get to see more than 50 channels on TV with channels ranging from news, sports, music, family, cartoons and etc. With everything at our fingertip with remote controlled TVs and their prices coming down in the market, we choose this over print media or that is how it is supposed to be.
The funny thing is that with so much Television and Satellite relayed channels, the print media was supposed to be wiped out but still everyday in the morning, people have the habit to read newspapers. There is no loss for the print media currently as one can see people reading newspapers in traffic jams or in buses and trains. So this is one thing that stands out. Yes, I do agree that they must have been affected by the reduction in readers. But still surviving against the electronic media is amazing.
Not only this, in electronic media itself, radio was nearly wiped out from the market but still suddenly there has been a revival in that sector also with major success by the radio channels like Radio Mirchi and Radio city channels on the Radio in many metros. People listen to songs will on there way to work, in cafeterias, malls, buses etc. So due to the resurrection of some of the media types, there is a major scope in the market and predictability of the market share is really unexpected.
Anyways still people know that be it either Print or Electronic media, they will receive their share of the latest news.
2 comments:
I somehow feel print will never go out of fashion...
I agree...
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