Friday, November 14, 2008

Ads at Pharmacy

Recently I visited a Pharmacy in Bangalore and noticed a monitor with advertisements. I enquired about it and came to know that it is a new kind of promotion/business model. This is being implemented in 100 pharmacies in Bangalore. The advertising company provides the 20 inch Viewsonic monitor (with in built memory) on a refundable deposit of Rs 10,000 paid by the pharmacy. In return, the pharmacy get Rs 500 per month from the advertising company. The advertising company updates the ads every month. The advertising company makes money from the advertisers which are usually pharmaceutical companies. The monitors currently were showing some health facts. I am guessing that this is an effective means as people do spend few minutes at the Pharmacy purchasing their medicines.

Saturday, October 18, 2008

Throwing into Dustbin

I was returning home and a couple of people walking before me were having some flyers in their hands. After reading they dropped it onto road and footpath while the dustbin was just a few steps away. What was strange was that they were not the only people doing so and the road & footpath looked like a mess.

Flyers are a way of advertisement for any business establishment - big or small. The only best thing I like about flyers is that they are made of Recycled papers. Any shop, market, clinic, restaurant and even individuals use these flyers for advertisements. They are distributed on the roads, infront of ones house, masjids, churches, markets etc...

I remember another incident on Brigade road Bangalore quite a while ago. I was walking with my friend Silv3rStag and we had just finished eating a sandwitch. We have a habit of dropping the sandwitch wraps or any kind of paper into a dustbin but in this case couldn't find one. We had to walk upto a restaurant and drop it into a dustbin available there. Recently when I dropped by on Brigade road, I found that dustbins were placed at every few meters. The logo on the dustbin was of McDonald's. So finally when McDonald's recently opened its Brigade branch, it was the only one which thought of putting dustbins throughout the Brigade road compared to the old and existing brand names. Also Brigade road has a shopping association which make major decisions with regard to lighting and decorations on that road and hadn't thought about it.

People need to put a little more effort to keep their own surroundings and environment clean. People need to think of how they pay so much attention to their homes as compared to the surroundings.

Monday, September 22, 2008

Launch of a new sister blog

I have launched a new sister blog which talks about my view of Kuwait and its happenings. I will be talking about the malls and upcoming skyscrapers and other things with regard to Kuwait. I thought of it to be more better to keep everything with relation to Kuwait in one blogs separately. This blog will still continue on with all of the happening in general and my views. I am planning for other views but let's see how things shape up. So here is the link Fraz's View on Kuwait.

Friday, March 14, 2008

People with money

Couple of weeks ago, Forbes magazine took out the latest list of billionaries. This time people did look at list as the top position had someone other than Bill Gates (held the top position for 13 years). Anyways all the people on the list have most of their money in form of Shares in the stock markets, so the position keeps moving according to the rise and fall of markets. This time Indian businessmen have taken the 4,5,6 and 8th position on the list. Anyways here is the list for the top 20 richest people in the world.

Name: Net Worth (in billion USD) Source of Wealth

  1. Warren Buffett (US): 62 Berkshire Hathaway
  2. Carlos Slim (Mexico): 60 Telecoms
  3. Bill Gates (US): 58 Microsoft
  4. Lakshmi Mittal (India): 45 Steel
  5. Mukesh Ambani (India): 43 Petrochemicals
  6. Anil Ambani (India): 42 Diversified
  7. Ingvar Kamprad (Sweden): 31 Ikea
  8. KP Singh (India): 30 Real estate
  9. Oleg Deripaska (Russia): 28 Russian Aluminum
  10. Karl Albrecht (Germany): 27 Aldi
  11. Li Ka-Shing (Hong Kong): 26.5 Diversified
  12. Sheldon Adelson (US): 26 Casinos, hotels
  13. Bernard Arnault (France): 25.5 LVMH
  14. Lawrence Ellison (US): 25 Oracle
  15. Roman Abramovich (Russia): 23.5 Oil
  16. Theo Albrecht (Germany): 23 Aldi, Trader Joe s
  17. Liliane Bettencourt (France): 22.9 L Oreal
  18. Alexei Mordashov (Russia): 21.2 Severstal
  19. Prince Al Waleed Bin Talal Al Saud (Saudi Arabia): 21 Investments
  20. Mikhail Fridman (Russia): 20.8 Oil, banking

Monday, February 25, 2008

Frozen Grand Central NYC

I came across this video when I was watching one of the shows (Listening Post) on Al Jazeera News Channel. Then ofcourse I went on the internet and found it on Youtube. The group responsible for the event in the video is called 'Improv Everywhere'. I also visited their official website. Anyways the video which really impressed me was one of their mission called 'Frozen Time at Grand Central'. This took place in New York City at the Grand Central Station by the Improv Everywhere group based in New York where 207 agents participated. At exactly 2:30 pm all the agents froze in the main concourse (Lobby area) of the Station. All the agents stopped exactly at the same time, doing whatever they were doing. Example, one lady was eating, one guy was tying his shoe lace, even one person dropped his papers from a briefcase and was in the process of collecting them when he froze, one couple froze kissing each other. This lasted for exactly 5 minutes after which everyone went their way. This caused normal people passing through the concourse to stop and think what was happening. They could not understand the reason for so many people being frozen at the same time and then unfreezing and going on their own way as if nothing ever happened. This is a must see video which lasts for 2 min and 15 seconds. You can also check for the video on the main site by clicking HERE which also contains some of the still photos of the event and a high resolution video. Based on this particular frozen time, other Improv Everywhere groups based in London and Toronto have executed the Frozen time. On 16th February 2008, more than 1000 people participated in London's Frozen Trafalgar Square.

Friday, February 01, 2008

The Go Air experience

I was travelling from Bangalore to Mumbai by Go Air as its flight timings are in the evening and suite my needs. Their boarding and processing of passengers were done as per schedule but ofcourse being Bangalore HAL airport, the flight took off 30 minutes late due to traffic congestion. We reached Mumbai airspace on time as the pilot had increase the speed of the flight to 810km/hr, which he announced before reaching Mumbai on time. But as one has it, we circled around Mumbai for 20 minutes till we got clearance to land. I dozed off in the flight as nothing much was their to do, but enjoyed my leg space as I was seated at the emergency exit doors. Ofcourse I was given instructions by the cabin crew twice in English and Hindi, that in case of emergency I may have to open that door which by the way weighs 15 kgs which also brought the next question whether I could lift that much. The cabin crew were so thoughtful ;) that they woke me up for refreshments and snacks. The first thing I came up was with the answer a bottle of water. After I had a sip of it, they asked me for Rs 10 for the bottle. I was slightly shocked but thankful that it was 500 ml not a 200 ml bottle otherwise it would have been baffling (fyi --> Rs 50 is charged for a bottle of 1 litre drinking/mineral water at 4-Star hotels in India).

An encounter

The other day when I was at Mumbai Domestic Arrival terminal, I got to see Rahul Gandhi passing by. Not much security except for 2 cops which were part of the airport security force and were keeping their distance from him (around 15 metres). Also 2 bodyguards were with him, who were dressed like businessmen, but I guess the give away was the ear pieces they had in their left ears. Though Rahul Gandhi sat for 10 minutes at the baggage collection area, not many people realised his presence in the area. In one such case, two youth most probably some MNC professionals with their laptops hanging on their sides sat next to Rahul Gandhi and his friend. They didnot realise until Rahul got up and left with his baggages which were brought to him by his bodyguards. I guess people are generally busy collecting their baggages and making their way to the arrival terminal. I am told that if someone spends couple of hours at the Mumbai arrival terminal, you will get to see many celebs, politicians and businessmen. That could be really true, but I am not sure whether these stats are hard proof.

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