Ads at Pharmacy

Recently I visited a Pharmacy in Bangalore and noticed a monitor with advertisements. I enquired about it and came to know that it is a new kind of promotion/business model. This is being implemented in 100 pharmacies in Bangalore. The advertising company provides the 20 inch Viewsonic monitor (with in built memory) on a refundable deposit of Rs 10,000 paid by the pharmacy. In return, the pharmacy get Rs 500 per month from the advertising company. The advertising company updates the ads every month. The advertising company makes money from the advertisers which are usually pharmaceutical companies. The monitors currently were showing some health facts. I am guessing that this is an effective means as people do spend few minutes at the Pharmacy purchasing their medicines.